The process of creating this website consisted of back-end and front-end research, designing trends 2015-2016, competitors analysis,persona, descriptive words, colour pallet, style/mood board, target audience, branding, wireframing, designs, possible future development and SEO implementation.
Even though this is conceptual project, a lot of time was spent on technical side in order to find out if this project is doable. WordPress and Foundation has been chosen for developing the project after further technical research. Providing users with two choices of entering the site – enter as a guest/enter as a member, has marketing strategy as the user entering site as a member can access only limited information and to gain access to more information, registration is needed.
Registration form is done through visual imagery and is focused more on users clicking on provided choices rather than users having to type information in. This was decided to do after doing research about designing principles of a good design where was found out that if any task on the web has a high cost of energy, users are unlikely to complete the task unless the reward for it is also high.